Announcement

Pacu Jalur: A Tradition Beyond Sport

Pacu Jalur is a traditional boat race from Kuantan Singingi, Riau, that dates back to the 17th century. Originally used for transportation, the long wooden boats called jalur eventually became a medium of celebration and cultural identity—especially during harvest festivals.

In each race, boats are powered by 40 to 60 paddlers, with several unique roles including the Tukang Onjai, Tukang Timbo, and the most iconic—Anak Coki—a small child standing and dancing at the boat's tip.

Anak Coki: The Small Dancer Making Big Waves

A video of a child dancer balancing at the bow of a racing boat has gone viral across TikTok and Instagram. Dressed in traditional Malay attire, the child performs rhythmic movements, maintaining poise while the boat moves at high speed.

This dance has sparked a global trend now widely known as “Aura Farming.” The movement is being recreated by creators in Thailand, Korea, and even Europe, where it's now referred to as the “Boat Kid Aura Farming” challenge.

From Riverbanks to International Spotlight

The viral trend quickly crossed borders. High-profile athletes like Neymar and Achraf Hakimi of PSG, and even AC Milan’s mascot, have recreated the iconic Anak Coki movement in their own content.

The trend symbolizes the "main character energy" of Gen Z—confidence, presence, and natural charisma rooted in local tradition.

Cultural Symbolism and Social Value

Beyond entertainment, Anak Coki holds cultural meaning. The child symbolizes energy, focus, and harmony among the paddling team. Their presence is both artistic and functional—energizing the team and captivating the crowd.

According to Riau's tourism officials, this phenomenon is a signal that young people are reconnecting with heritage—and the world is listening.

Response from the Government and Cultural Stakeholders

Amid the trend's popularity, there were claims from Malaysia suggesting the tradition originated there. In response, Riau’s cultural authorities reaffirmed Pacu Jalur as a certified Indonesian heritage recognized by the national government.

Local officials see the viral moment as a tourism opportunity. The annual Pacu Jalur festival in Kuansing—traditionally held in August—is expected to draw larger crowds and international attention in the coming months.

What Makes Anak Coki So Special?

1. Movement that symbolizes balance and energy
2. Represents teamwork and tradition in action
3. Combines performance, identity, and emotion
4. Transcends language through rhythm and presence

The virality of Anak Coki is not just a fleeting trend. It's a case study in how local culture, when presented authentically, can create global ripples—especially when it connects with universal values like pride, unity, and childlike wonder.

Conclusion: Small Gesture, Big Culture

The story of Anak Coki shows that even the smallest cultural expressions can carry powerful impact. With one child, one boat, and one dance, a centuries-old tradition has found new relevance in the digital age.

It proves that cultural identity can be conveyed not only through words—but through movement, symbolism, and confidence. And when those elements are shared with the world, they bring us closer to mutual understanding.

Discover More Cultural Movements at KYS 2025

If you're passionate about youth culture and tradition, there’s more to learn from Korea Youth Summit 2025, hosted by Youth Break the Boundaries (YBB). The summit recently concluded in Seoul, from June 30 to July 3, 2025, featuring global discussions on cultural identity, diplomacy, and youth empowerment.

???? Dive into the full experience at:

www.koreayouthsummit.com